08.01.2025

The acquisition of Lupa Foods Ltd., a leading supplier to the UK food industry, represents a pivotal step in Geia Food’s ambitious growth strategy, strengthening its expansion beyond the Nordics. This partnership establishes a robust foothold in the UK, one of Europe’s largest markets, and fuels an exciting journey with great opportunities.

Lupa Foods is a trusted B2B partner to food manufacturers, recipe box companies, and other key players in the industry. With over 120 years of market expertise, they offer comprehensive supply chain solutions, including sourcing, product development, compliance, procurement, warehousing and distribution of a wide range of ingredients to fulfil customer needs. The company has an annual turnover of £45 million and a skilled team of 35 employees, which is known for its operational efficiency, customer-centric approach, and its continuous pursuit of excellence. The business is also deeply committed to sustainability, and this underscores its dedication to minimizing environmental impact while delivering value to its customers for generations to come.

“We are thrilled to announce the acquisition of Lupa Foods which marks a significant step in our efforts to develop our market position through geographic expansion. Lupa Foods is a pioneer in the UK’s food industry with an impressive 120 years’ experience. As one of the first food importers in the United Kingdom the company enjoys an excellent reputation, and its industry and product knowledge has no equal. We are very impressed by Lupa Food’s development and deep understanding of the food industry dynamics, and we see vast opportunities to grow the business further by putting Geia’s sourcing capabilities and supplier portfolio into play in the UK market”, says Claus Ravnsbo Group CEO of Geia Food.

“Joining forces with the Lupa Foods team is a great privilege. We share the same vision and company culture with a strong commitment to boosting innovation and accelerating growth in the food industry. We look very much forward to welcoming our new colleagues to our excellent group of companies” adds Claus Ravnsbo.

Under the new structure, Lupa Foods’ existing management team, led by CEO Manish Mandavia, will continue to oversee daily operations, ensuring stability and continuity while leveraging Geia Food’s extensive resources.

“I am incredibly proud of Lupa Foods’ development and exceptional growth since 2018, during which we doubled our turnover to over £40 million by focusing on operational excellence and customer alignment, says Manish Mandavia, CEO of Lupa Foods. “Our long history and trusted partnerships are the foundation of our success. Joining Geia Food presents a remarkable opportunity to scale our operations and enhance our value proposition by accessing their extensive sourcing capabilities and global network. Together, we are committed to delivering even greater value to our customers and partners while meeting the evolving needs of the UK food industry”.

For more information, please contact:
Claus Ravnsbo, Group CEO, Geia Food, tel. +45 29 99 18 21
Manish Mandavia, Lupa Foods CEO: manish@lupafoods.com
www.geiafood.com
www.lupafoods.com