Geia Group acquires bake & take

With the acquisition, Geia Group strengthens its position within instore bakeries and convenience chains, with an increased focus on innovation for both Danish and Nordic customers.

bake & take is a well-established supplier of innovative and customized bakery products for instore bakeries and convenience chains in Denmark. With a strong customer focus combined with high professionalism and innovation, the company’s two owners, Jens Zeeberg and Louise K. Jepsen, have achieved remarkable growth in recent years. As a natural step in continuing this impressive growth, the owners of bake & take are now entering a partnership with Geia Group, enabling them to focus even more on sales and innovation.

“We are very pleased to announce the acquisition of bake & take. The company has demonstrated impressive innovation through its high level of expertise and uncompromising approach to quality, which we aim to build on in the coming years. We are deeply impressed by bake & take’s development and see great potential to further grow the business by supporting the company administratively, thereby freeing up time for sales and innovation – not only in Denmark but eventually across the Nordics,” says Claus Ravnsbo, Group CEO of Geia Group.

bake & take will continue as an independent company within Geia Group, and the two current partners, Jens Zeeberg and Louise K. Jepsen, will remain shareholders in the new structure, where they will be responsible for the daily operations of the company.

“We are incredibly proud of bake & take’s development and fantastic journey in recent years,” says Jens Zeeberg, CEO of bake & take. “Our bakery expertise and focus on creating customized, high-quality solutions are the foundation of our success. Innovation and speed-to-market are crucial for continuing to deliver value to our customers, which is why the partnership with Geia is so important. It allows us to concentrate our efforts on sales and innovation, while being supported by a wide range of skilled corporate functions in areas such as Supply Chain, Quality, and Finance. We also look forward to working closely with our new colleagues in Denmark and eventually across the Nordics to create even more innovative solutions for our customers in the future.”

 

Contact regarding this press release:

Claus Ravnsbo, Group CEO, Geia Group: Tel. +45 29 99 18 21